单元自测 1 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]— How would you like to go？

—__________________.

[答案] I' d like to fly to Frankfurt for a stay of two days

[题目]____________ behalf of Vancouver C&S Int' l Trade Corp. , I am pleased to invite you andyour colleagues to visit us.

[答案] On

[题目]—__________________？

— I expect to depart for Frankfurt on Sunday, September 1st, any time after 13： 00 pm.

[答案] When do you plan to leave

[题目]—__________________？

— Sure, no problem. First, go see Cindy and tell her where you' re going and when.

[答案] Can you fill me in

[题目]—__________________？

— Yes, business class.

[答案] Will you fly business class

[题目]Can you fill me ____________ ？ I need some detailed information.

[答案] in

[题目]—Hey Kyle, guess what! The boss is sending me to Europe for a marketing seminar nextmonth.

—__________________You' ve been itching to go on a business trip for months.

[答案] Great! You must be happy.

[题目]If you are intending ____________ just one Schengen country, you will need to apply forthe Schengen visa directly with the embassy or consulate of that particular country.

[答案] to visit

[题目]Many of the banks and travel services in the western countries provide convenience forthe travellers by issuing traveller' s ____________.

[答案] checks

[题目]Please ____________ an open return flight from Barcelona to Frankfurt.

[答案] book

[题目]The processing time ____________ per embassy.

[答案] varies

[题目]Traveller' s checks are generally ____________ small face value.

[答案] of

[题目]Travellers, when ____________ the checks, have to sign the checks in the presence ofthe bank or service clerks.

[答案] buying

[题目]We used to ____________ cash advances.

[答案] have

[题目]You can download and print off the ____________ online.

[答案] form

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. Can you fill me in？ {ABC}

[答案] C. 你能向我详细介绍一下吗？

2. Not all restaurants accept the card. {ABC}

[答案] B. 并非所有酒店都接受此卡。

3. We used to have cash advances. {ABC}

[答案] A. 我们以前是预支现金。

4. Let me know how you like living out of a suitcase. {ABC}

[答案] B. 到时候告诉我你是怎么带着旅行包生活的。

5. It is very profitable for the issuing offices to finance the funds they collect by issuingtraveller’ s checks. {ABC}

[答案] A. 对发行机构来说， 发行旅行支票提供融资便利是有利可图的。

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

HOW TO SCHEDULE YOUR VISA APPOINTMENT

Payment can be made with a UnionPay debit card or in cash. You can {[答案] B. pay } directlythrough the website, the Call Center, or at a Citic bank ATM. If paying at a Citic bank branch,you can pay with a UnionPay {[答案] C. debit card} or with cash. If you prefer to pay in cash,the appointment website will produce a bank deposit slip {[答案] A. based } on the type ofappointment for which you have registeredthe deposit slip will indicate how much you must pay.You must print this bank {[答案]C. deposit slip} , log off the appointment site, proceed toa local Citic bank branch, present the bank deposit slip, pay the requested amount, obtainan original bank receipt for the transaction, log back into the {[答案] A. appointment site } ,and enter the bank receipt confirmation number into the requested field.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

TRAVELLER’ S CHECK

Many of the banks and travel services in western provide a convenience for travellers byssuing traveller' s checks. Travellers, when buying the checks, have to sign the checks inthe presence of the bank or service clerks. During the trip, travellers can cash the checksfrom the agencies of the bank or the travel service whenever they need after theircounter-signatures are recognized. A lot of travellers like to buy these checks as they don' thave to take along much cash and worry about counterfeit signatures. The agencies will getback the money they have paid by sending the checks to the issuing offices.

Traveller' s checks are generally of small face value, such as ten or twenty dollars, orfive or ten pounds, for miscellaneous payments. There is no time limit for their circulationperiod. It is very profitable for the issuing offices to finance the funds they collect byissuing traveller' s checks because they not only receive a service charge from the check buyers,but they also don' t need to pay any interest no matter how long the checks remain in circulationbefore clearing. This is why banks and travel services are willing to provide this convenience.

1. It is convenient for the travellers to travel around the world as many banks and travelservices issue travellers' checks. {[答案] T}

2. There are no signatures of travellers who have bought the checks. { [答案] F}

3. Quite a few travellers like to buy the checks. {[答案] T}

4. Travellers do not worry about the circulation period of the checks as there is no time limitfor it. { [答案] T}

5. Banks and travel services are reluctant to provide travellers' checks. { [答案] F}

阅读理解： 根据文章内容， 完成选择题 （每题 10 分）。

SCHENGEN VISA APPLICATION STEPS

Identify the country or countries you will be travelling to. It is particularly importantto know which countries you are travelling to because it determines where and how you are goingto send your application.

● If you are intending to visit just one Schengen country, you will need to apply forthe Schengen visa directly with the embassy or consulate of that particular country.

● If you are intending to visit two or more Schengen countries, your application mustbe sent to the embassy or consulate of the country that shall be your main destination.

● If you are intending to visit several Schengen countries, but do not have a maindestination, you should apply for the visa at the embassy or consulate of the first Schengencountry on your travel itinerary.

Fill out an application form beforehand to obtain a Schengen visa. You can download andprint off the form online.

Prepare all the requirements for your Schengen visa application. Depending on the consulateor embassy, you are required to show the following documents：

● A valid national passport

● Evidence showing the purpose of your trip (e. g. hotel reservations)

● Proof of medical insurance

● A round-trip travel ticket

● Proof of funds

Check the processing time to ensure you get your Schengen visa on time. The processingtime varies per embassy, so it is important to take the processing time into account whenplanning your trip.

1. This passage is mainly about {ABC} .

[答案] C. how to apply for a Schengen visa

2. If you are intending to visit two or more Schengen countries, you will need to send yourapplication {ABC} .

[答案] A. to the embassy or consulate of the country that shall be your main destination

3. You can download and print off the form {ABC} .

[答案] B. on the Internet

4. You are required to show the following documents EXCEPT {ABC} .

[答案] C. a birth certificate

5. The processing time is {ABC} per embassy.

[答案] A. different

单元自测 2 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]— Hello, is that Sail Moving Company？

— _________________？

[答案] Yes, this is Jack speaking. Thanks for calling. What can we do for you

[题目]— How do you calculate the fee if we ask you to move the office furniture？

— _________________.

[答案] The cost depends on the floor to move to, the distance between two places and the amountof the furniture to move

[题目]— The client said he had to send a monitor back three times before the problem was solved.Do you have a reason for this？

— _________________.

[答案] Well, I wonder whether the recent layoffs are affecting the quality of our customer

service

[题目]— What does the customer' s complaint say？

— _________________.

[答案] He says he hasn' t gotten back the monitor for repairs

[题目]— What is the distance between the new building and your office？

— _________________.

[答案] It is about 15 kilometers

[题目]_________ the situation may be, make sure that you don' t leave your customer with anunanswered question.

[答案] Whatever

[题目]Customers often remain _________ to a business that has excellent service even if theirprices are high.

[答案] loyal

[题目]Customers won' t find store clerks sitting around _________ .

[答案] watching TV or playing cards

[题目]If any of the articles are damaged during move, you may make a _________ for compensationwith our company.

[答案] claim

[题目]If things have _________ , the person you' re talking to will want to know the reasons.

[答案] gone wrong

[题目 ]Looking your customers in the eye shows that we are listening to them and hearing_________ .

[答案] what they are saying

[题目]Some of the customers' complaints seem _________ .

[答案] unacceptable

[题目]Some stores even offer _________ lanes for customers with 10 items or less to checkoutquickly.

[答案] express

[题目]The American idea of customer service is _________ each customer the center of attention.

[答案] to make

[题目]The customer service representative will often allow customers to exchange the productthey bought or return it for a full _________ .

[答案] refund

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. The American idea of custom service is to make each customer the center of attention. {A；B； C}

[答案] A. 美式客服理念认为每位客户 都是关注的焦点。

2. Many products come with a money-back guarantee. {A； B； C}

[答案] B. 许多产品都有退款承诺。

3. Make sure to look your customers in the eye. {A； B； C}

[答案] C. 确保要直视顾客的眼睛。

4. Always look for ways to go above and beyond the expectations of your customers. {A； B；C}

[答案] A. 一定要想方设法， 超越顾客的期望。

5. The worst thing is that you discovered at the last moment there were missing parts in theorder before shipment. {A； B； C}

[答案] A. 最糟糕的事情是， 在装船之前的最后时刻， 你发现订单货物有遗漏。

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

Customer service is the service or care that a consumer receives before, during and aftera purchase. It' s one of the factors that come in to play when a consumer is determining buyingvalue, the other is the quality of the product or service that is being {[答案] D. offered } .Consumers often must encounter an experience to not only be a satisfied customer, but aloyal customer. Customer service is a part of that experience.

Top notch service will create {[答案] E. loyalty} and a returning customer, which is whatwe all must strive for.

Excellent customer service is {[答案] A. vital } to businesses today. It' s a component thatis often missing, unfortunately. How do you provide great customer service？ Always make yourcustomer a {[答案] C. priority } . Greet them in a friendly manner, whether that be via telephone,email or in person.

Let them know you are there to help and that you will take care of them, not only beforethe sale but after as well. After all, in a thriving business customers are not {[答案] B.optional } ； it' s a requirement for businesses to survive.

选自： http： //marketing. about. com/od/pl . . . ustomer-Service. htm

阅读理解： 根据文章内容， 把每一段和其所谈论的话题相匹配 （每题 10 分）。

CUSTOMER SERVICE

1. The American idea of customer service is to make each customer the center of attention.And wherever you go, good customer service means making customers feel special. { [答案] B. theAmerican idea of customer service }

2. When customers get to a store, they are treated as honored guests. Customers don’ t usuallyfind store clerks sitting around watching TV or playing cards. Instead, the clerks greet themwarmly and offer to help them find what they want. Customers usually don’ t have to ask howmuch items cost, since prices are clearly marked. { [答案] D. honored guest }

3. When customers are ready to checkout, they can go to the nearest and shortest checkout lane.Good stores open new checkout lanes when the line ups get too long. Some even offer expresslanes for customers with 10 items or less. After they pay for their purchases, customers receivea smile and a warm thank you and have a nice day from the clerk. { [答案] E. checkout service}

4. In America, customer service continues long after the sale. Many products come with amoney-back guarantee. Expensive items like cars, computers or stereos often have a warrantythat ensures trouble-free use for a period of a year or more. Advertisements regularly includethe motto, Your satisfaction is guaranteed. So if there is a problem with the product, customerscan take it back. The customer service representative will often allow them to exchange theitem or return it for a full refund. { [答案] A. satisfaction guaranteed }

5. Customer service in America grows out of the belief that the customer is always right. Ifa person receives poor service from a store, he probably will avoid shopping there in the future.On the other hand, customers often remain loyal to a business that has excellent service evenif their prices are high. { [答案] C. customer loyalty }

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

THE FEEL GOOD FACTOR IN CUSTOMER SERVICE

A challenge in working in customer service is to ensure that you have focused your attentionon the right key areas, measured by the right Key Performance Indicator (KPI) . One of the mostimportant aspects of a customer service KPI is what is often referred to as the Feel Good Factor.

Basically the goal is not only to help the customer have a good experience, but to offer anexperience that exceeds expectations. Several key points are listed as follows：Know what products/service you are offering from back to front. In other words, be aninformation expert. It is okay to say I don’ t know, but it should always be followed up bybut let me find out or possibly but this person will be able to assist you. Whatever the situationmay be, make sure that you don’ t leave your customer with an unanswered question.

Most of the communication that you relay to others is done through body language. If youhave negative body language when you communicate with others, it shows that you don' t care.Two of the most important aspects of positive body language are smiling and eye contact. Makesure to look your customers in the eye. It shows that we are listening to them and hearingwhat they are saying. And of course smiling is more inviting than a blank look or frown.Nothing surprises your customers more than an employee going the extra mile to help them.Always look for ways to go above and beyond the expectations of your customers. In doing so,it helps them to know that you care and it will leave them with the Feel Good Factor that youare searching for.

1. The goal of customer service is to give customers an experience that meets theirexpectations. { [答案] F}

2. Leave your customer with an unanswered question is unacceptable. { [答案] T }

3. Both positive body language and negative body language are necessary in customerservice. { [答案] F}

4. Eye contact is one of the most important aspects of positive body language. { [答案] T }

5. The underlined going the extra mile to help them in the last paragraph means going a longway to help them. { [答案] F}

单元自测 3 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]— Could you be so kind as to turn down that rock n roll？ I' m preparing for tomorrow' smeeting report.

— ______________.

[答案] Sure. Sorry to disturb you

[题目]______ has good reputation will sooner or later be successful in his business.

[答案] Whoever

[题目]Although he has sought to find a peaceful _____, he is facing more pressure from hisbusiness rivals.

[答案] solution

[题目]At the same time, the negotiator keeps things secret ____ would limit his/her abilityto negotiate.

[答案] that

[题目]—Hello, this is Lucas Bowen. I' d like to order some machines.

—___________. When do you need them？

[答案] No problem

[题目]—I' ll also throw in the discount of 10% on your up front deposit. What do you thinkabout this suggestion？

—______________.

[答案] Ok, I think we' ve both have done our best for this

[题目]—I' ll be away on a business trip. Would you mind signing for my express delivery？

—________________.

[答案] I' d be happy to

[题目]In business， whatever you do, do not ____ illegal benefit.

[答案] chase

[题目]—Okay then, so to confirm： a 6% discount but you pay all the shipping and installationcosts.

—____________. I' ll call you tomorrow.

[答案] That sounds all right

[题目]That might be acceptable ______ you handle the insurance fees.

[答案] if

[题目]Their skill and ____ has got them on the sales team.

[答案] enthusiasm

[题目]They wanted to ______ a discussion on economics.

[答案] initiate

[题目]To attract investors, the government has _____ its tax and labor laws.

[答案] adjusted

[题目]We can' t manage that ____ you pay for the installation.

[答案] unless

[题目]When the rest of the room ______ emotional, stay cool and use logic to negotiate andclose.

[答案] gets

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. By understanding how non-verbal communication works, a negotiator must be able to understandthe information the other participants are giving out non-verbally. {A； B； C}

[答案] A． 通过理解非语言性交际如何起作用， 谈判者一定能够理解其他参与者透露的非语言性信息。

2. Look the person in the eye with honesty and respect. {A； B； C}

[答案] B． 诚实而尊敬地注视这个人。

3. If possible, it may be helpful for negotiation partners to spend time together in acomfortable atmosphere outside of the negotiation room. {A； B； C}

[答案] B. 如果有可能， 让谈判双方花时间一起处于谈判室以外的舒适氛围， 可能会有帮助的。

4. This is because whoever controls the start of the negotiations tends to control where theyend. {A； B； C}

[答案] C． 这是因为无论谁控制了 谈判的开始， 谁往往就能掌控谈判的结果。

5. The negotiation table can be loaded with agendas, egos and emotions. {A； B； C}

[答案] A． 谈判桌承载着议事日程， 自我意识和各种情绪。

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

Another example is reading non-verbal communication. {[答案] B. Being able to } read thenon-verbal communication of another person can be a great asset in the communication process.By being aware {[答案] A. of } different signs and expressions {[答案] B. that } a person givesverbally and non-verbally, a negotiator can adjust his/her approach and the negotiation cango smoothly. If {[答案] C. possible} , it may be helpful for negotiation partners to spend timetogether in a comfortable atmosphere outside of the negotiation room. Being familiar withanother person helps you to {[答案] A. sense } the differences between verbal and non-verbalcommunication within the negotiation atmosphere.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

THE GOLDEN RULES OF NEGOTIATING

The art of negotiating is a difficult skill for most of us, even good salespeople. Hereare three golden rules for you to follow：

1. ALWAYS START THE NEGOTIATIONS.

You must initiate the process. This is because whoever controls the start of thenegotiations tends to control where they end. If you let the other party start negotiations,you will be constantly giving up control, often without even realizing it. For instance, whenyou ask someone what his project budget is, you are allowing him to start the negotiations.You will then spend your time chasing his number rather than finding the best solution. So,never let the other party control the negotiations.

2. ALWAYS NEGOTIATE IN WRITING.

The purpose of negotiations is to arrive at a formal written agreement, not tell a storyor spend time talking. From the first moment you begin a proposal, you should create a documentand take it to the client. It will include all the points of agreement and become real to theprospective customer. Negotiating first and then having to create a document adds unnecessarytime to a transaction. But if you build your written agreement as you negotiate, you are preparedto ask for a signature the moment the decision to buy is made.

3. ALWAYS STAY COOL.

The negotiation table can be loaded with agendas, egos and emotions. Great negotiatorsknow how to stay cool, providing leadership and solutions, while the rest of the room becomesinsanely invested in personal agendas and useless emotions. Crying, getting angry and blowingoff steam may make you feel good, but such behavior will not benefit you while negotiating.When the rest of the room gets emotional, stay cool and use logic to negotiate and close.

1. If you let the other party start negotiations, you will be completely grasp the control,often without even realizing it. { [答案] F}

2. So, never let both parties control the negotiations. { [答案] F}

3. Negotiating first and then having to create a document doesn’ t need necessary time to atransaction. { [答案] T }

4. Great negotiators know how to stay cool, providing leadership and solutions, while the restof the room becomes wild or helpless during the negotiation. { [答案] T }

5. When the rest of the room gets out of control, stay cool and use logic to negotiate andclose. { [答案] F}

阅读理解： 根据文章内容， 选择正确答案 （每题 10 分）。

Emotions play an important part in the negotiation process, although it is only in recentyears that their effect is being studied. Emotions have the potential to play either a positiveor negative role in negotiation. During negotiations, the decision as to whether or not tosettle rests in part on emotional factors. Negative emotions can cause intense and evenirrational behavior, and can cause conflicts and negotiations to break down, but may beinstrumental in attaining concessions. On the other hand, positive emotions often facilitatereaching an agreement and help to maximize joint gains, but can also be instrumental in attainingconcessions. Positive and negative discrete emotions can be strategically displayed tonfluence task and relational outcomes and may play out differently across cultural boundaries.

1. Emotions play an important role during the negotiation, although their effect is beingstudied just {A； B； C} .

[答案] C. not long before

2. Negative emotions may {A； B； C} make concessions.

[答案] A. be helpful to

3. During negotiations, the decision as to whether or not to settle depends in part on emotionalfactors. {A； B； C}

[答案] B. to some extend

4. Attaining concessions can be done {A； B； C} .

[答案] C. by both negative and positive emotions

5. In different cultures, negotiators should use {A； B； C}strategies to show positive and

negative emotions.

[答案] B. different

单元自测 4 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]— Betty, we' ll have a buffet party next Saturday. Will you join us？

— _______ , Susan. Thank you!

[答案] I' d love to

[题目]— I had a really good weekend at the seaside.

—____________.

[答案] Oh, I' m glad to hear that

[题目]Among the critiques were allegations ____ some franchise uses its political influenceto increase its profits.

[答案] that

[题目]—How was your trip to London, Jane？

— ___________.

[答案] Oh, wonderful indeed

[题目]—I am going to ask for a pay rise.

—_________.

[答案] I think you may talk to your boss

[题目]It should ____ that franchising is one of the means available for getting investmentmoney without giving up control of the chain operation and building a distribution system forservicing it.

[答案] be recognized

[题目]Some in the market now want government _____ in order to reduce costs.

[答案] regulation

[题目]Some of the _____ solutions will support these requirements better at the moment.

[答案] proprietary

[题目]—Thanks for inviting me, John, but I' ve already made other plans.

— _________. Maybe another time.

[答案] Oh! I' m sorry to hear that

[题目]The executive team have to hold an urgent meeting ____ they see the bad market feedback.

[答案] because

[题目]The franchisor _____ the franchisee should observe the regulations to make the businessgo well.

[答案] as well as

[题目]The instruction describes completely the ____ and its safety basis.

[答案] facility

[题目]Trademarks, proprietary service marks and regulations need _____ carefully.

[答案] to be observed

[题目]We didn' t understand how difficult it was to ____ such a breakfast.

[答案] distribute

[题目]While the other people ____ and discussed the problem together, Ted ignored them.

[答案] interacted

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. The franchisee can get more money than a direct employee because he or she has a vital interestin the business. {A； B； C}

[答案] A． 因为特许经营者在公司中有切身利益， 他/她能够比直属雇员赚更多的钱。

2. It is said about 4% of all businesses in the United States are franchisee-worked. {A； B；C}

[答案] C． 据说美国所有的商家中， 4%都是特许经营的。

3. But franchisor rules are usually very strict in the US as well as in most other countries.{A； B； C}

[答案] B． 但是在美国授权特许经营者的规则与其他大多数国家的一样， 非常严格。

4. Don' t rule out a business without learning or seeing what the day-to-day will look like.{A； B； C}

[答案] C． 如果不了 解或看到公司的日常情况， 就不要排除一个公司。

5. To be honest, after many years of hard work, tears and disagreements, I have made itthrough. {A； B； C}

[答案] A． 说实话， 经过多年的艰苦工作、 泪水和意见分歧， 我还是渡过了 难关。阅读理解： 根据上下文， 补全对话内容 （每题 10 分）。

操作提示： 通过下拉选项框， 选择答案。

A. it doesn' t sound too complicated

B. Then what about the qualifications of a franchisee

C. Sure, what do you want to know

D. Thank you very much for all the information

E. could you tell me how long a franchise contract will lastAda wants to do franchise business and turns to Bill for some information about franchisebusiness.

ADA： Hi, Bill. I am really interested in franchising opportunities. Would you be able to giveme some advice？

BILL： {[答案] C } ？

ADA： Ok, first, what are the qualifications that a franchisor should have？

BILL： Generally speaking, a franchisor should be a well-developed company with businessresources such as a trademark, trade name and business model.

ADA： {[答案] B } ？

BILL： A franchisee should have the necessary funds, work goals and employees, etc.

ADA： Yes, {[答案] A } . Would you please tell me something about the franchise fees？

BILL： Ok. The fees for the franchise are an initial fee and a usage fee.

ADA： Now, {[答案] E} ？

BILL： In general, it is no less than three years. Then both the franchisor and the franchiseemay talk about the conditions, and see whether the contact needs to be rewritten.

ADA： {[答案] D } .

BILL： My pleasure.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

FOUR TIPS FOR BECOMING A FRANCHISEE

If you want to become a franchisee, the tips below can help you to find the perfectopportunity.

BE FOCUSD ON YOUR PREFERENCE. On the stage of decision-making, the bottom line is： Don' trule out a business without learning or seeing what the day-to-day will look like. For instance,think about a mom returning to the work force who knows she wants to interact with childrenon a daily basis. Among the hundreds of options there, she needs to decide if she would liketo be hands on as a teacher or if she would rather manage a facility that tutors children inmath. Deciding between the two is easy if she considers which day-to-day position she wouldprefer and how that will impact her other goals.

BE PROACTIVE WITH YOUR RESEARCH. After you' ve determined what role you want in a franchise,it' s important to start researching different options. Physically visit many differentfranchise locations and browse the web and then determine what will be a fit in your community.Make sure the franchisor has experience. Before signing on to a franchise, it is essentialto ask the franchisor about the executive team and its past industry experience. Find out ifthe company leaders have had significant experience at another franchise and are now applyingthat knowledge successfully.

READ THE FRANCHISE DISCLOSURE DOCUMENT CAREFULLY. The first thing to look at is how mucha franchise would cost to purchase. Make sure you have a financial advisor who can look atthat item with you and see the type of profit a franchisee can make on average. It' s alsoimportant to take a look at the post-termination clause in the agreement to make sure thatwhen you want to leave the business, you know the terms well and your interests are properlyprotected.

1. Decide on a business with learning or seeing what the day-to-day will look like. { [答案] T }

2. Before you' ve determined what role you want in a franchise, it' s time to start thebusiness. { [答案]F}

3. Before signing on to a franchise, the essential job is to ask the franchisor about theexecutive team and its past industry experience. { [答案] T }

4. The first thing to look at is how long a franchise would take to purchase. { [答案] F}

5. To make sure that when you want to leave the business, you have made enough money and youare satisfied with that. { [答案] F}

阅读理解： 根据文章内容， 选择正确答案 （每题 10 分）。

China has the most franchises in the world but the scale of their operations is relativelysmall. Each system in China has an average of 43 outlets, compared to more than 540 in theUnited States. Together, there are 2, 600 brands in some 200, 000 retail markets. KFC was themost significant foreign entry in 1987 and is widespread. Many franchises are in factjoint-ventures, as at their forming the franchise law was not explicit. For example, McDonald' sis a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a little later. But totalfranchising is only 3% of retail trade, which seeks foreign franchise growth. The year 2005saw the birth of an updated franchise law, Measures for the Administration of CommercialFranchise. Previous legislation (1997) made no specific inclusion of foreign investors. Todaythe franchise law is much clearer by virtue of the 2007 law, a revision of the 2005 law. Thelaws are applicable if there are transactions involving a trademark combined with paymentswith many obligations on the franchisor. The law comprises 42 articles and eight chapters.

1. According to the passage, the passage mainly talks about {A； B； C} .

[答案] C. an outline of franchising in China

2. KFC was the {A； B； C} foreign franchise to China in 1987 and is widespread.

[答案] A. most profound

3. Many franchises are in fact joint-ventures, because {A； B； C} .

[答案] A. at the beginning stage, franchise law was not so clear

4. Foreign franchise grows in China because of {A； B； C} .

[答案] B. the small amount of retail trade

5. The writer has the {A； B； C} attitude to franchising in China

[答案] B. positive

单元自测 5 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]_______ you have a job, you may be in the market for another one.

[答案] Even if

[题目]—Are the Project Managers linking up OK？

—They seem to be, yes. _________ .

[答案] There' s been a good atmosphere at the first management meetings

[题目]—Are the Project Managers sharing information and contacts and so on？

— ________ .

[答案] Yes, there' s really nothing to worry about

[题目]Better understanding of team work can make you a more effective employee and give youan extra ______ in your corporate office.

[答案] edge

[题目]Cooperating is simply working together ______ teammates ______ the good of the team.

[答案] as…for

[题目]Even though he' s ______ out of college and still a bit green, he is a great co-worker.

[答案] fresh

[题目]—Henry, what do you think of the new team？

— ________ , I think the team is starting to get along quite nicely.

[答案] Very well on the whole

[题目]I really ______ the effort you have put in on your team' s current project.

[答案] appreciate

[题目]—I' m really fed up with Larry!

— ________

[答案] Hey, what' s up？

[题目]—Larry is the biggest airhead I' ve ever met. He always makes careless mistakes, andhe' s a pain to work with.

— ________ . You' ll always have some co-workers that are harder to work with than others,you know.

[答案] You shouldn' t be so negative

[题目]Respecting fellow teammates keeps everyone in a good ______ and encourages overall teamspirit.

[答案] mood

[题目]Teammates who have team spirit are more satisfied ______ their team activities.

[答案] with

[题目]The people in your department seem so ______ and nice to be around.

[答案] capable

[题目]The team members are _______ and helping each other out.

[答案] getting along

[题目]You can show respect to your teammates _______ everyone fairly and equally.

[答案] by treating

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. Team building skills are critical for your effectiveness as a manager or entrepreneur. {A；B； C}

[答案] B. 作为一名经理或企业家， 团队建设技能对提升有效性至关重要。

2. In real life, team work success rarely happens by itself if there are no focused team buildingefforts or activities. {A； B； C}

[答案] A. 实际生活中， 如果没在团队建设上付出过专注的努力或活动的话， 团队工作是很难独自 成功的。

3. Teammates who have team spirit are better able to work together and achieve team goals. {A；B； C}

[答案] B. 有团队精神的队友能更好地协同工作， 实现团队目 标。

4. Acting cooperatively is a good way to show team spirit because doing so contributes to theoverall success of the team. {A； B； C}

[答案] A. 合作是表现团队精神的好方法， 因为这样做有助于整个团队的成功。

5. Team members must fulfil their duties with their full efforts. {A； B； C}

[答案] C. 团队成员必须尽全力履行自己的义务。

阅读理解： 根据上下文， 补全对话内容 （每题 10 分）。

In business, people have to deal in person {[答案] C. with} all kinds of people. You mayhave to use English when talking to different people within your company who don' t speak yourlanguage； these may be colleagues or co-workers, superiors or subordinates—who may work withyou in your own department, in another part of the building or in another branch. And you mayalso have to deal in English with people from {[答案] B. outside } the organization: clients,suppliers, visitors and members of the public. Moreover, these people may be friends,acquaintances or strangers—people of your own age, or people who are {[答案] A. younger } orolder than you. The relationship you have with a person determines the kind of language youuse.

This relationship may even affect what you say when you meet people: for example, it' snot {[答案] B. appropriate } to say Hi, how are you! when meeting the Managing Director of alarge company or to say Good morning, it' s a great pleasure to meet you when being introducedto a person you' ll be working closely with in the same team.

Remember that people form an impression of you from the way you speak and behave—not justfrom the {[答案] C. way} you do your work. People in different countries have different ideasof what sounds friendly, polite or sincere—and of what sounds rude or unfriendly! Good mannersin your culture may be considered bad manners in another.

Remember also that your body language, gestures and expression may tell people more aboutyou than the words you use.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

SUCCESSFUL TEAM WORK AND TEAM BUILDING

Team building skills are critical for your effectiveness as a manager or entrepreneur.And even if you are not in a management or leadership role yet, better understanding of teamwork can make you a more effective employee and give you an extra edge in your corporate office.Team building success is when your team can accomplish something much bigger and work moreeffectively than a group of the same individuals working on their own. There are two criticalfactors in building a high performance team.

The first factor in team effectiveness is the diversity of skills and personalities. Itmeans people use their strengths in full, but can compensate for each other' s weaknesses. Or,different personality types balance and complement each other.

The other critical element of team work success is that all the team efforts are directedtowards the same clear goals, the team goals. This relies heavily on good communication inthe team and harmony in member relationships.

In real life, team work success rarely happens by itself if there are no focused teambuilding efforts or activities. There is simply too much room for problems. For example,different personalities may build up conflicts. Or even worse, some people with similarpersonalities may start fighting for authority and dominance in certain areas of expertise.Even if the team goals are clear and accepted by everyone, there may be no team commitmentto the group goals, or no consensus on the means of achieving those goals. There may be a lackof trust and openness which may block the critical communication and lead to loss of coordinationin the individual efforts. This is why every team needs a good leader who is able to deal withall team work issues.

1. Team building skills are not so critical if you are only an employee. { [答案] F}

2. To form a high performance team, you need many important factors. { [答案] F}

3. A good team should have a diversity of personalities. { [答案] T }

4. Team work success is quite common in practice. { [答案] F}

5. To solve all the problems, you need a capable leader. { [答案] T }

阅读理解： 根据文章内容， 选择正确答案 （每题 10 分）

TEAM SPIRIT

Team spirit can make or break a team. Teammates who have team spirit are better able towork together and achieve team goals. They are also more satisfied with their team activities.John Wooden, a former basketball coach at UCLA, said, Team spirit means you are willing tosacrifice personal considerations for the welfare of all. That defines a team player. Thereare certain skills team members develop that serve as good examples of team spirit.

COOPERATION

Cooperating is simply working together as teammates for the good of the team. Cooperationis a skill that team members can sharpen during practice. For example, basketball players mustpractice passing the ball in different plays and situations. Team efficiency is directly relatedto the cooperation of its members. Acting cooperatively is a good way to show team spirit becausedoing so contributes to the overall success of the team.

MOTIVATION

Team members must fulfil their duties with their full efforts. Staying motivated showsteam spirit because it shows that you want the team to do well. This includes being motivatedto give your best in practice and in competition, as well as outside of team activities. Forexample, a baseball player can show team spirit by being motivated to practice his swing outsideof practice.

RESPECT

Respect for your fellow team members is a must. You can show respect to your teammatesby treating everyone fairly and equally. Teammates also respect each other by allowing everyoneto participate. Respecting fellow teammates keeps everyone in a good mood and encourages overallteam spirit. For example, people can show team spirit through respect by encouraging otherteam members who might be struggling.

1. Teammates who have team spirit {A； B； C} .

[答案] B. are better able to work together and achieve team goals

2. According to the article, team spirit means {A； B； C} .

[答案] C. cooperation, motivation and respect

3. Cooperation is a skill that {A； B； C} .

[答案] A. can be sharpened during practice

4. Being motivated means {A； B； C} .

B. you should practice swing outside of practice

[答案] C. you should give your best in any circumstances

5. Respecting your teammates {A； B； C} .

[答案] B. can keep everyone in a good mood

单元自测 6 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]— They want to make sure you' re paying taxes on the money you make.

— ________ .

[答案] We' re paying alright

[题目]— How much of a problem meeting the budget？

— _______.

[答案] Well, it seems that we underestimated the costs

[题目]— I thought that if I could get your support first, it might make getting approval easier.

— _________ .

[答案] Well, you' ve got my support on this

[题目]— Looking at this, if my calculations are correct, we are about five thousand dollarsover budget.

— That' s right. __________.

[答案] It' s going to cost about five thousand more to complete the first order

[题目] The bottom half shows ______ this money came from.

[答案] where

[题目]Current _______ are those debts that must be paid within the year.

[答案] liabilities

[题目]Did you get the financial records _______ shape for your audit next month？

[答案] into

[题目]—Did you get your financial records into shape for your audit next month？

— _______. Keeping a strict account of all our incoming and outgoing is not an easy task.

[答案] I' m still working on ironing out a few problems

[题目]For a limited company, this will include the money ______ issuing shares, and is known

[答案] raised by

[题目]I' m still working on ______ a few problems.

[答案] ironing out

[题目]It will _______ about eight percent more than initially projected

[答案] cost

[题目 ]Large organizations will find ______ impossible to manage all these data if manualaccounting were used.

[答案] it

[题目]That' s something you can improve by talking to human _______ .

[答案] resources

[题目]The long-term assets are known as ______ assets.

[答案] fixed

[题目]There are more and more ______ of software for accounting, this has made the differenttypes of software more accessible in terms of costs and variety.

[答案] manufacturers

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

ALIBABA SEEKS TO RAISE BILLIONS IN IPO

Investors in the United States are preparing for the first public sale of stock in theChinese company Alibaba. The company sells goods {[答案] C. by} linking buyers and sellers inthe huge Chinese online market. Alibaba is expected to {[答案] B. make } its initial publicoffering, called an IPO, in September on the New York Stock Exchange.

The total value of the company, based in Hangzhou, has been estimated at about $200 billion.Reports from Bloomberg News say Alibaba is offering investors a 12 percent {[答案] A. share }of the company. That would mean the company could raise {[答案] B. as much as } $20 billiondollars in the public stock sale.

After the IPO, Alibaba could become one of the most {[答案] C. valuable} technology companiesin the world. Apple, for example, has a market value of about $600 billion. Google is valuedat about $390 billion and Microsoft is worth about $370 billion.

单元自测 7 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目]—Have you ever tried shopping online？

—No, never. ____________, especially for clothes and shoes.

[答案] I prefer to actually see and touch what I' m buying before I pay for it

[题目] It' s said that some measures have been taken _____ this problem.

[答案] to deal with

[题目] Without close quality control, we may _____ fraud, and the e-shop may suddenly go offline,so you can' t get a refund.

[答案] encounter

[题目]______ friends and colleagues greeted each other with that day was Bought anything today？

[答案] What

[题目]—________________ , but I still have the feeling that it' s not safe enough.

—I couldn' t agree more. That' s why I only do street shopping.

[答案] Paying online is much unsafe than before

[题目]—Amy, do you shop online often？

— ______________.

[答案] Yes. It' s very convenient and the price is often lower than in store

[题目]An on-line virtual supermarket ______ the real supermarket, which makes it feel so real.

[答案] simulates

[题目]—Are there any disadvantages to shopping online？

—___________. But I think this problem will be solved soon.

[答案] It takes some time for the stuff you buy online to arrive

[题目]Chinese shoppers spent billions online yesterday as they took advantage _____ discountsoffered on Singles Day (November 11) .

[答案] of

[题目]—Have you ever tried shopping online？

—No, never. ____________, especially for clothes and shoes.

[答案] I prefer to actually see and touch what I' m buying before I pay for it

[题目]I couldn' t agree more. That' s ______ I only do street shopping.

[答案] why

[题目]—Some friends say when they get the article, ______________.

—That happens. So close quality control is needed to avoid e-shoppers' fraud.

[答案] it' s quite different from what they saw on the website advertisement

[题目]Sometimes I surf online shops to check some related information, and then go to a physicalstore to do the ______ shopping.

[答案] actual

[题目]Then your _____will be sold by auction.

[答案] stuff

[题目]They exchanged tales of ____ or disappointing news of popular items sold out minutesafter the spree began at midnight.

[答案] bargains

[题目]What' s more, it' s not always so ______ for us to pay online as hackers might steal ouruser name and password.

[答案] safe

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. Shopping online is getting more and more popular. {A； B； C}

[答案] A. 网上购物越来越流行。

2. Walmart. com expects to register its biggest Cyber Monday yet, coming off a record BlackFriday weekend online. {A； B； C}

[答案] A． 沃尔玛公司期待注册其最大的网购星期一， 然而却实现了 黑色星期五周末在线记录。

3. Retailers from Target to Sears are fast evolving Cyber Monday into something more akin toCyber Week, as online deals stretch well beyond Monday. {A； B； C}

[答案] C. 从塔吉特到西尔斯的零售商们正迅速把网购星期一发展成为更似网购一星期的促销， 因为在线交易在星期一之后也很好。

4. The online marketplaces are doing well in part because shoppers are heading to those sitesto find popular products that are selling out at regular retailers. {A； B； C}

[答案] B． 在线市场销售状况良好， 部分原因是， 消费者去这些网站购买普通零售商店在售的畅销产品。

5. Click the button buy or add to my shopping cart to continue shopping other items or checkout. {A； B； C}

[答案] B． 点击购买按钮或加入购物车， 继续购买其他商品或结账离开。

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

There is nothing in the US quite like Black Friday. Before midnight on Thursday, in mallsacross the US, people start queuing {[答案] B. up } outside the locked entrances of stores,making longer and longer lines, {[答案]A. holding } coupons (优惠券) , sipping coffee and hotchocolate, rubbing their hands and stamping (跺脚) their feet for warmth, {[答案] B. excitedly }chatting, and waiting for the clerks to open the door when the time arrives.

Black Friday, the day after Thanksgiving, which {[答案] C. fell} on Nov 28， 2014, has becomein recent decades a special American holiday, said the International Business Times. Indeed,up to 147 million Black Friday shoppers were expected to {[答案] A. put up with } the dark ofnight and the elbows (手肘) of other shoppers so that they could bring home some bargains,according to the US National Retail Federation.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

ONLINE SHOPPING SPREE SETS RECORD

Chinese shoppers spent billions online yesterday as they took advantage of discountsoffered on Singles Day (November 11). It is a festival for young single people to celebrateby eating together, sending gifts or going shopping, thus seized on by online retailers toincrease sales.

It took only 13 hours for sales on just two online sites, Taobao and Tmall, to fly pastlast year' s overall total of 19. 1 billion yuan (US$3. 1 billion) . The final figure of SinglesDay reached an astonishing 35. 02 billion yuan as hundreds of thousands of consumers rushedto buy clothes, furniture, and home decoration items at discount prices. What friends andcolleagues greeted each other with that day was Bought anything today？ as they exchanged talesof bargains or disappointing news of popular items sold out minutes after the spree began atmidnight.

In under nine hours, turnover at the Alibaba Group' s Tmall and Taobao sites had exceededthat of last year' s Cyber Monday, a similar event in the United States.We hope other e-commerce sites also did a good job as we want Singles Day to be a holidayfor consumers and a good chance for retailers to discover the unmet needs of shoppers, JackMa, founder and chairman of Alibaba Group, told reporters.

It' s not a difficult thing to bring our total transaction size to 100 billion yuan in acouple of years but we hope to do more to help vendors and manufacturers to upgrade their productsand service to reach more clients, Ma said at a news briefing.

1. Online retailers took hold of the shopping spree to increase sales successfully. { [答案] T }

2. The final figure of Singles Day for this year reached 19. 1 billion yuan. { [答案] F}

3. Cyber Monday is a similar event in the Great Britain. { [答案] F}

4. Other e-commerce sites did as well as Alibaba Group on Singles Day. { [答案] F}

5. Jack Ma' s goal of transaction size is to reach 100 billion yuan in several years. { [答案] T }

阅读理解： 根据文章内容， 选择正确答案 （每题 10 分）。

CYBER MONDAY CLICKS IN WITH RECORD SALESCyber Monday rocked while mobile sales roared.

The day widely regarded as the Super Bowl of online sales created a record day for retailers,including Walmart, and marked a shift in shopping preferences as smartphones and tablets drovenearly a third of traffic — and for some retailers, more than half.

Walmart. com expects to register its biggest Cyber Monday yet, coming off a record BlackFriday weekend online. Heading into the afternoon Monday, the website had already sold outof PlayStation 4 and Xbox One consoles, which weren' t even discounted. Significant savingson TVs and tablets also encouraged shopping, says Joel Anderson, CEO of Walmart. com.Retailers from Target to Sears are fast evolving Cyber Monday into something more akinto Cyber Week, as online deals stretch well beyond Monday.

As of 6 p. m. ET, sales on Amazon were up 44. 3% over last year, while sales at eBay wereup 32. 1%, according to Channel Advisor, which tracks third-party sellers on eBay and Amazon.The online marketplaces are doing well in part because shoppers are heading to those sitesto find popular products that are selling out at regular retailers, says Scot Wingo, CEO ofChannel Advisor.

Flash-sale site Rue La La started Cyber Monday deals on Sunday with a Cyberthon that drewmore than 350, 000 people to the site. The sale promoted as much as 80% off on more than 150brands. On Monday, sales of Cole Haan and Pandora Jewelry merchandise were strongest, CEO SteveDavis says.

1. Retailers used mobile devices and drove nearly a third of traffic, or even more than halfto online shopping. As we know that doesn' t belong to the mobile device. {A； B； C}

A. tablets

B. smartphones

[答案] C. personal computer

2. PlayStation 4 and Xbox One consoles were sold out on the afternoon Monday although theyweren' t even discounted. {A； B； C}

[答案] B. Walmart. com

3. According to sales on Amazon were up 44. 3% over last year, while sales at eBay were up

32. 1%. {A； B； C}

[答案] C. Channel Advisor

4. Cyber Monday deals on Sunday with a Cyberthon that drew more than people to the site. {A；

B； C}

[答案] A. 350, 000

5. We can infer from the passage _____ isn' t an online retailer. {A； B； C}

[答案] B. Channel Advisor

单元自测 8 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目] Well， the day we offer stock for sale is the day we will see how much______there isin our company.

[答案] faith

[题目]But Jerry, have you really thought this ______？ You would essentially be giving up thecompany that your great-grandfather built.

[答案] through

[题目]—But then we' ll have to accept a Board of Directors chosen by our stockholders. Wouldn'tthat limit us in many ways？

—Certainly. But if you consider the massive capital investment that we' ll receive, you' llunderstand that this could take our company —————— .

[答案] from being a medium-tier firm to being one of the big players

[题目]Can you tell us why you think this makes good business ______to you？

[答案] sense

[题目]—Can you tell us why you think this makes good business sense to you？—We' ve been doing quite well on our own and we could probably survive like this for quitea few more years to come, but if we really want to take it to the next level, ____________.

[答案] we are going to have to consider finding more investors

[题目 ]His ideas are linked to the theory________markets are efficient, which means marketactors taking all available information to create the correct price for things at any giventime.

[答案] that

[题目]His method supports Mr Shiller' s findings and has ________efforts to predict prices inthe financial industry.

[答案] influenced

[题目]If people ________we' re very valuable they won' t buy our stock.

[答案] don' t think

[题目]Okay, let' s say we make a decision _____； what kind of price are we thinking about chargingfor our stock？

[答案] to go public

[题目]—Okay, what is the decision？

—As you know, we have been a privately held, family-owned company for over 120years, _____________.

[答案] but it may be time to consider some major changes

[题目]One kind of partnership is called a limited ________partnership.

[答案] liability

[题目]The proprietor owns all of the property of the business and is responsible________

everything.

[答案] for

[题目]The same is true ______individual proprietorships.

[答案] of

[题目]—We' ve done very well so far but if we want to see serious growth ______________.

—Yeah. . . maybe. But I have my doubts.

[答案] it might be time to ditch our old business model and go public

[题目]—You mean. . . like becoming a publicly-traded company？

—That' s right. ______________ .

[答案] It' s something we should give serious consideration to

翻译： 为句子选择正确的翻译 （每题 10 分）。

1. Not all corporations are traditional businesses that sell stock. {A； B； C}

[答案] B. 并非所有的公司都是出售股票的传统企业。

2. But don' t forget, some of those companies made a killing. {A； B； C}

[答案] C. 但是不要忘记， 一些公司赚了 大钱。

3. I don' t think there's a lot of appetite for adventure in the market right now.{A； B； C}

[答案] B. 我认为如今在市场中没有很多冒险的欲望。

4. I see our company as entering a transitory period. {A； B； C}

[答案] A. 我认为我们公司正进入一个过渡期。

5. We simply don' t have the funds to make any serious investments towards obtaining a biggermarket share. {A； B； C}

[答案] C. 我们根本没有资金进行大量的投资获取更大的市场份额。

完形填空： 选择正确答案， 补全文章 （每题 10 分）。

ALIBABA SEEKS TO RAISE BILLIONS IN IPO

Investors in the United States are preparing for the first public sale of stock in theChinese company Alibaba. The company sells goods {[答案] C. by} linking buyers and sellers inthe huge Chinese online market. Alibaba is expected to {[答案] B. make } its initial publicoffering, called an IPO, in September on the New York Stock Exchange.The total value of the company, based in Hangzhou, has been estimated at about $200 billion.Reports from Bloomberg News say Alibaba is offering investors a 12 percent {[答案] A. share }of the company. That would mean the company could raise {[答案] B. as much as } $20 billiondollars in the public stock sale.

After the IPO, Alibaba could become one of the most {[答案] C. valuable} technology companiesin the world. Apple, for example, has a market value of about $600 billion. Google is valuedat about $390 billion and Microsoft is worth about $370 billion.

阅读理解： 根据文章内容， 判断正误 （每题 10 分）。

THREE AMERICANS WIN NOBEL ECONOMICS PRIZE

The Royal Swedish Academy of Sciences awarded the Nobel Prize in economics to threeAmericans, Eugene Fama, Lars Peter Hansen and Robert Shiller on Oct. 14, 2013. Eugene Famaand Lars Peter Hansen are both professors at the University of Chicago. Robert Shiller is aprofessor at Yale University. They will share the prize worth about 1. 2 million dollars.This year' s prize in economic sciences is about predictions. All three of this year' s prizewinners are mainly known for their research and explanations of pricing forces in financialmarkets. They have had a big influence on the way people look at and talk about financial markets.Eugene Fama' s research on financial markets in the 1960s led market watchers to change theirideas about investing. His ideas are linked to the theory that markets are efficient, whichmeans market actors taking all available information to create the correct price for thingsat any given time. This also means that over short periods of time, it is not possible to predictprices.

Robert Shiller found, however, that over long periods, the opposite is true. It is possibleto predict the movement of prices and that price changes are linked to human behavior.The findings of both economists have led to the growth of index funds, investing manydifferent securities as a way to reduce risk. Mr Shiller also helped to create the Standard& Poor' s Case-Shiller home prices index. That index follows home prices across the UnitedStates.

Lars Peter Hansen developed a method for studying historical pricing information. His methodsupports Mr Shiller' s findings and has influenced efforts to predict prices in the financialindustry.

The Nobel Prize in economics was not created by Alfred Nobel, but was established in hismemory by Sweden' s central bank in 1968.

1. The Royal Swedish Academy of Sciences awarded the Nobel Prize in electronics to threeAmericans on Oct. 14, 2013. { [答案] F}

2. Eugene Fama, Lars Peter Hansen and Robert Shiller won the prize for their research andexplanations of pricing forces in financial markets. { [答案] T }

3. Eugene Fama' s research on financial markets in the 1960s resulted in some change in howmarket watchers look at investing. { [答案] T }

4. The findings of both economists have led to the growth of price prediction, investing manydifferent securities as a way to reduce risk. { [答案] F}

5. The Nobel Prize in economics was established in memory of Alfred Nobel by Sweden' s centralbank in 1968. { [答案] T }

阅读理解： 根据文章内容， 选择正确答案 （每题 10 分）。

ORGANIZING A BUSINESS IN DIFFERENT WAYS

Businesses are structured in different ways to meet different needs. The simplest formof business is called an individual or sole proprietorship. The proprietor owns all of theproperty of the business and is responsible for everything.

Another kind of business is a partnership. Two or more people go into business together.An agreement is usually needed to decide how much of the partnership each person controls.One kind of partnership is called a limited liability partnership. These have full partnersand limited partners. Limited partners may not share as much in the profits, but they alsohave less responsibility for the business. Doctors, lawyers and accountants often formpartnerships to share their risks and profits. A husband and wife can form a business partnershiptogether. Partnerships exist only for as long as the owners remain alive. The same is trueof individual proprietorships.

But corporations are designed to have an unlimited lifetime. A corporation is the mostcomplex kind of business organization. Corporations can sell stock as a way to raise money.Stocks represent shares of ownership in a company. Investors who buy stock can trade theirshares or keep them as long as the company is in business.

A corporation is recognized as an entity—its own legal being, separate from its owners.A board of directors controls corporate policies. The directors appoint top company officers.The directors might or might not hold shares in the corporation. Corporations can have a fewmajor shareholders, or ownership can be spread among the general public. But not allcorporations are traditional businesses that sell stock. Some non-profit groups are alsoorganized as corporations.

1. This passage is mainly about {A； B； C} .

[答案] C. how different forms of business are organized

2. What is usually needed to decide the portion of the partnership each person controls？{A； B； C}

[答案] B. An agreement.

3. Who are not included in limited liability partnerships？ {A； B； C}

[答案] C. Unlimited partners.

4. How can corporations raise money？ {A； B； C}

[答案] A. By selling stock.

5. Who controls corporate policies in a corporation？ {A； B； C}

[答案] B. A board of directors.